eteaket was started in 2008 when ex-lawyer, Erica Moore, had a moment of clarity and realised she wanted to do something more fulfilling with her life. It was founded on a belief that we were all born to chase our dreams and find our passion. Erica had a passion for the power of proper leaf tea to make the everyday better through allowing people to connect and create moments. We believe that life’s all about recognising and appreciating those brief moments of joy and happiness. In every part of the world, tea has the ability to create a gentle yet vibrant atmosphere that brings people together and inspires them to live their best life seeking health and happiness.

Tea is the second-most consumed drink in the world next to water. Most people are surprised to learn that all tea actually comes from the same plant – Camellia Sinensis. There are over 400 different varieties of the Camellia bush and over 3,000 varieties of tea. The growing and naming of tea can be likened to wine; both are grown from one bush, they are often named after their growing regions, and the differences in things like elevation, climate, soil and the skill of the tea master or wine producer result in the different characters of the liquor…

tea in mind

What is ‘tea in mind’?

Tea in mind allows you to choose a tea based on your current emotion, alongside a concept of 3 minute tea routines empowering you to pause, re-balance and create a calming space for your mind…

Our condensed ‘tea in mind’ map shows which emotions relate to each tea type, but be sure to download the full ‘tea in mind’ map below as a simple guide to your 3 minute tea routines!

Also, join our FREE ‘tea in mind’ course now to rebalance with our founder, Erica! 

Thanks to our amazing team, our journey has taken us on our own tea pilgrimage to China, India, Sri Lanka, Taiwan and Japan in search of the best leaves and we have been privileged enough to have met some of the best Tea Masters and teachers in the world along the way. We’re now a member of the Ethical Tea Partnership and have our own Cuppas for Causes campaign.

Read more about our story here.

We’re excited about the future of whole leaf tea. If you love the joy of connecting over a cup of tea please join our tea tribe and help us spread the word. <<Join now (free)>>