We Won! Pentawards in Sustainable Design

Pentawards Sustainable Design Award

We Won! Silver Pentaward in Sustainable Design…

We got all dolled up and headed to Magazine in London for a jawdropping night of inspiration and mingling with the very best involved in packaging design from around the world at the 2023 Pentawards. We were over the moon to be awarded Silver in Sustainable Design for our innovative retail tea cartons, designed with a keen focus on sustainability.

The Pentawards, founded in 2007, is a beacon of global excellence in packaging design, with its annual competition attracting over 30,000 entries from 95 countries over the past 16 years. The awards champion the very best in packaging design from around the world with entries judged by over 50 experts from brands and agencies like Estée Lauder, Microsoft, LEGO, PepsiCo, Pentagram and Puma.We met the lovely people at tridimage, the leading and most awarded Latin American integrated graphic and structural brand & packaging design consultancy. As well as the ArtevinoStudio Italian creative agency specialised in the wine sector.  eteaket’s recognition on this prestigious stage underscores its commitment to pushing the boundaries of sustainable packaging.

Our Retail Carton Eco Credentials

At the heart of eteaket’s success is its sustainability-focused novel construction design, which significantly reduces the use of production materials. The unique design allows for the creation of only six full cartons, compared to the 52+ that would have been required using traditional methods, resulting in an estimated saving of 75 square meters of aluminum in production.

The innovative box design enables sleeves to slide and lock securely in place, facilitating small manufacturing runs and eliminating overstock. This not only ensures a positive reduction in manufacturing materials but also delivers a fully finished, consistent, and professionally presented product with sustainability at its core. The award winning cartons mean we can create bespoke tea blends & retail artwork for companies including Scottish Ballet, Aberfeldy Whisky Distillery and Social Bite.
eteaket’s commitment to environmental responsibility is further evident in the materials used for the carton. Crafted with FSC certified card stock, the carton is fully recyclable, and the inner packet holding the tea is made from a biofilm called Natureflex, which is home compostable.

To reinforce our dedication to minimising environmental impact, both the packaging manufacture – J Thompson Printers, who were crucial in their role of refinement in the construction for manufacture and streamlining production, as well as our warehouse are located in Scotland, where the tea is hand packed. This localised production approach aligns with eteaket’s holistic commitment to sustainability.

Our Silver win at the 2023 Pentawards serves as a testament to our innovative approach in sustainable design, setting a new standard in the global packaging industry. Our carton designs will now go on to be featured in The Package Design Book, published by Taschen.

This recognition means a lot to us, particularly as an independent brand, and we’re really proud of the novel design we’ve achieved. It was a real honor to be able to celebrate, particularly with the city skyline as a backdrop. It’s now 15 years since I left behind my City career to launch eteaket… with our ground-breaking retail cartons I’m excited to see what big brand we can collaborate with next to help them connect with their customers through the power of tea.




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