We’re helping to close the gender gap!


Erica Moore (eteaket’s founder) is helping to close the gender gap in enterprise after being appointed a Women’s Enterprise Scotland (WES) Ambassador.

Women’s Enterprise Scotland

WES is the community interest company, which works to ensure women have access to the gender specific support they need to start-up and thrive in business. Women-owned businesses in Scotland are just 14% of SME employer businesses[1], down from 20.6% in 2017.[2]

 Erica is part of the latest cohort of women business owners to be appointed to the WES Ambassador programme. They provide accessible, visible role models for other women looking to start and grow their own business ultimately narrowing the gender gap.

Erica commented; “I wish I’d had access to more role models when I was starting out so I’m excited to be a WES Ambassador as it’s vital we shout about what’s possible and inspire other women to start and grow their own business, fulfilling their economic and life potential.

The new intake takes the WES Ambassador cohort to over 70 women, owning and running businesses across Scotland, from Orkney to the Borders and from the Outer Hebrides to Fife. Sectors represented are wide ranging, from food, travel and textiles to professional services, wellbeing, hospitality and manufacturing.

Women have fundamentally different experiences to men in business. Challenges faced by women include access to finance, disproportionate caring responsibilities, access to networks, mentoring and role models.[3]

Erica concluded; “Whilst we know that women owned businesses contribute £8.8bn Gross Value Add into the Scottish economy and have created over 230,000 jobs[4], there is so much more that could be done. I will be playing my part, as a WES Ambassador, in helping to achieve the gender balanced business ecosystem which is so crucial to our post pandemic economic recovery.

Cuppas for Causes

While you’re here… did you know eteaket recently donated at total of £600.00 to Health in Mind and Social Bite to help them in their vital work. As part of our Cuppas for Causes campaign, we’re delighted to be continuing our partnership with the mental wellbeing charity, Health In Mind. We’re also proud of our continued collaborations with companies like Scottish Ballet, Social Bite and Scottish Water with a percentage of sale of the tea blends we create for them going to their respective charities.

[1] Small Business Survey Scotland 2017

[2] ONS 2015

[3] Alison Rose Review of Female Entrepreneurship 2019

[4] FSB 2018

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