In About eteaket
Pause, Rebalance and Thrive...
Since 2008, we’ve believed tea can do more than taste good.
Making proper tea asks you to stop for a few minutes. Boil the kettle. Let the leaves brew. Wait before you sip.
It’s a small interruption, but sometimes that’s all we need to step out of the rush, reset and notice what you need.
At eteaket, we think of that as pause, rebalance and thrive.
Over the years, that simple idea has grown into something bigger: The Tea Mind, created by eteaket founder Erica Moore.
From a tea break to The Tea Mind...
The Tea Mind grew out of Erica’s experience of building eteaket and noticing what happens around a cup of tea.
Sometimes it’s simply a brilliant drink. Sometimes it starts a conversation. And sometimes those few minutes while the tea is brewing are enough to help us step back and see things a little differently.
Tea creates the pause. The Tea Mind explores what that pause can make possible through writing, conversations and simple practices around attention, clarity and living with greater intention.
What will you find at The Tea Mind?
If eteaket starts with the cup, The Tea Mind follows the thought a little further.
You’ll find:
Clarity Notes - short reflections and practices for when life feels noisy
The Tea Mind Podcast - thoughtful conversations about how we think, live, work, lead and change
Tea rituals and prompts - simple ways to use the time it takes to make tea more intentionally
The Clarity Practice - Erica’s developing work around presence, clarity and intentional choice
The Five Elements
The Tea Mind is inspired in part by the Chinese Five Elements: Water, Wood, Fire, Earth and Metal.
We use them as a simple way to explore the different energies and needs we move through. Sometimes we need quiet, sometimes momentum, connection, grounding or space to let go.
They also inspire our five Tea Mind tea families, which is why you’ll see the Element symbols appearing on eteaket packaging.
Explore The Tea Mind map below.
Find Your Element
We all move through different states at different times.
Our short quiz is a way to explore which Element you might be drawn to, or need a little more of, right now.
Start with a cup
Brew the leaves, give them a few minutes and see what a little space can do. Whether you need to pause, focus, reconnect, ground yourself or reset, there’s a tea to match the moment.
Curious about what happens beyond the cup?
The Tea Mind continues the conversation around attention, clarity and what a pause can make possible.
